After a period of limited testing in key markets, WhatsApp has announced that Promoted Channels and ads in Status are now available around the world. While the features themselves are only really of interest to businesses on WhatsApp, the rollout will affect all users. In short it means that more in the way of sponsored content will be seen by everyone. The appearance of sponsored content may feel unappealing on the face of it, but WhatsApp is taking measures to keep it somewhat separated from other content. By clearly labelling sponsored content for what it is , there should be… [Continue Reading]